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 | Data Mining Techniques, Second EditionFor Marketing, Sales, and Customer Relationship ManagementWiley | 2004 | 643 pages | ael J.A. Berry, Gordon S. LinoffThe unparalleled author team of Berry and Linoff are back with an invaluable revised edition to their groundbreaking text Tutorial for Developers, Intermediate and Advanced Level our price € 39,90 incl. VAT (€ 37,64 excl. VAT) — ISBN: 9780471470649 | 0471470643 |
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Delivery charges only € 1,95 (for orders over 20 euro within Nederland, below € 4,95) | ||||
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| The world of data mining has chanced tremendously since the publication of the first edition of Data mining techniques in 1997. For the most part, the underlying algorithms have remained the same, but the software in which the algorithms are embedded, the databases to which they are applied, and the business problems they are used to solve have all grown and evolved. With that in mind, the authors have written a new edition to show you how to harness fundamental data mining methods and techniques to solve common types of business problems.
They discuss core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis. In addition, they provide an overview of data mining best practices. Each chapter covers a new data mining technique and then immediately explains how to apply the technique for improved marketing, sales, and customer support. The authors build on their reputation for concise, clear, and practical explanation of complex concepts, making this book the perfect introduction to data mining for both business professionals and students. With more than forty percent new and updated material, this edition shows you how to: - Create stable and accurate predictive models; - Prepare data for analysis; - Create the necessary infrastructure for data mining at your company. | ||
| category | computer books | ||
| our order code | 2366-G2 | ||
| title | Data Mining Techniques, Second Edition | ||
| subtitle | For Marketing, Sales, and Customer Relationship Management | ||
| subject | data mining | ||
| publisher | Wiley [WIL ] | ||
| web site publisher | www.wiley.com | ||
| ISBN-13 | 978-0-471-47064-9 | 9780471470649 | ||
| ISBN-10 | 0-471-47064-3 | 0471470643 | ||
| published in | 2004 | ||
| written by | ael J.A. Berry, Gordon S. Linoff | ||
| this book covers | US versie | ||
| language | Engels US | ||
| number of pages | 643 | ||
| edition | 2 | ||
| cover | softcover | ||
| Dutch distribution | Computercollectief BV | ||
| manufacturer code | 978-0-471-47064-9 | ||
| bar codes | 9780471470649 / 723812621767 |
| to detailed | compact overview | 7 more books about data mining | ||
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