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	computerboeken » algemeen of platformonafhankelijk » connectivity » website ontwerp en programmeren » web programming

Web Site Measurement Hacks

Tips & Tools to Help Optimize Your Online Business

O'Reilly | 2005 | 405 blz. | Eric T. Peterson

This convenient guidebook helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. You'll learn the definitions of commonly used terms, how to gather crucial marketing data, how to drive potential customers to action, and more. It's the technology companion that every site operator needs

Tutorial for Users, Intermediate and Advanced Level

onze prijs € 20,90 incl. BTW (€ 19,72 excl. BTW) — ISBN: 9780596009885 | 0596009887


		Verzendkosten slechts € 1,95 (voor bestellingen boven de 20 euro in Nederland, daaronder € 4,95)


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	By examining how real-world companies use analytics to their success, Web Site Measurement Hacks demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions. It's the technology companion that every site administrator needs. Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring - and then improving - their site's usability, performance, and design. Among the many topics covered, you'll learn: - definitions of commonly used terms, such as "key performance indicators" (KPIs); - how to drive potential customers to action; - how to gather crucial marketing and customer data; - which features are useful and which are superfluous; - advanced techniques that senior Web site analysts use on a daily basis.

	soort artikel	computerboeken
	ons bestelnummer	7518-E2
	titel	Web Site Measurement Hacks
	subtitel	Tips & Tools to Help Optimize Your Online Business
	onderwerp	web programming
	uitgever	O'Reilly [REI ]
	website uitgever	www.oreilly.com
	ISBN-13	978-0-596-00988-5 \| 9780596009885
	ISBN-10	0-596-00988-7 \| 0596009887
	gepubliceerd in	2005
	geschreven door	Eric T. Peterson
	dit boek behandelt	US versie
	taal van het boek	Engels US
	aantal bladzijden	405
	uitvoering	softcover
	Nederlandse distributie	Computercollectief BV
	artikelcode fabrikant	978-0-596-00988-5
	barcodes	9780596009885 / 636920009887


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