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 | Naked Conversationshow blogs are changing the way businesses talk with customersWiley | 2006 | 251 pages | Robert Scoble, Shel IsraelFor decades corporations have talked at their customers and called it communication. Now comes the blog - and an opportunity for your company to talk with your customers and let them talk back. Can your organization afford not to blog? Read this book and then decide. Tutorial for Users, Beginning and Intermediate Level our price € 20,90 incl. VAT (€ 19,72 excl. VAT) — ISBN: 9780471747192 | 047174719X |
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| According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers - meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.
The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: - Business leaders are beginning to use blogs to connect with their customers in new ways; - Blogging has changed the rules of communication & competition; - You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters. | ||
| category | computer books | ||
| our order code | 10003-A8 | ||
| title | Naked Conversations | ||
| subtitle | how blogs are changing the way businesses talk with customers | ||
| subject | weblogs | ||
| publisher | Wiley [WIL ] | ||
| web site publisher | www.wiley.com | ||
| ISBN-13 | 978-0-471-74719-2 | 978-0471747192 | 9780471747192 | ||
| ISBN-10 | 0-471-74719-X | 047174719X | ||
| published in | 2006 | ||
| written by | Robert Scoble, Shel Israel | ||
| this book covers | US version | ||
| language | Engels US | ||
| number of pages | 251 | ||
| cover | hardcover | ||
| Dutch distribution | Computercollectief BV | ||
| manufacturer code | 978-0-471-74719-2 | ||
| bar code | 9780471747192 |
| to detailed | compact overview | 13 more books about weblogs | ||
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