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Strategic Thinking

A nine step approach to strategy and leadership for managers and marketeers

Gebonden Engels 2021 9781398698253
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Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.

With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to:gain a deeper understanding of your market;forecast where your organization is heading;think critically about proposals;write an effective strategic planAlso including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students.

Online supporting resources for this book include downloadable templates including taking strategics decisions, creating strategic knowledge and assessing strategic ability.


Aantal pagina's:160
Uitgever:Kogan Page


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Section - ONE: Strategic leadership
01: Section 1 Strategic leadership
02: Section 2 Strategic leadership – brain-based communication
03: Section 3 Strategic leadership – the thinking skills required
04: Case Study Marketing leadership and management action

Section - TWO: Strategic thinking – the 9S© approach
01: Step 1 Gather strategic intelligence
02: Step 2 Assess strategic capability
03: Step 3 Create strategic knowledge
04: Step 4 Make strategic predictions
05: Step 5 Develop strategic vision
06: Step 6 Create strategic options
07: Step 7 Take strategic decisions
08: Step 8 Create and communicate market-led strategy
09: Step 9 Plan and manage projects to implement change

Section - THREE: The next steps
01: Next Steps
02: Final thought

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